I help you stand out online

Read my blogging lessons of 2011 and avoid sucking as much as I did

Hellow my fellow digital crusader. Here’s a short, but juicy list of the good and bad I did with building my online brand in 2011. I hope you soak up this post like a hungry Spongebob Squarepants – there may be some “aha” – moments and warnings you don’t want to avoid. Achtung – [...]

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Why Being PUBLICLY Vulnerable Can Dramatically Advance Your Online Career

Fuck fuck fuck. It’s been a long ass time since my last post, but I’m back into my groove. I want to write about an interview that changed the way I look at my brand and career, and I think the following story can also dramatically change the way YOU handle your online presence. A [...]

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5 Ways to Crush Your Competition (hint: Competition Is For Boring Losers)

First of all – I don’t believe in competition. Seriously, I don’t. When I look at the successful digital entrepreneurs, big or small, I can’t not see anyone rivaling them. They are like uniquely self-crafted artworks – one-of-kinds that stand out in the dark oceans of mediocrity. Tell me. Who’s the competition of… Seth Godin [...]

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How Little Surprises Help You Blow Awayyy Your Audience and Clients

Most people think that you have to deliver grand, epic things to blow your people away – you know, things like having a grrreat web design, crafting kick-ass products and/or offering the best customer service in the world. That’s challenging and takes insannnne effort – life doesn’t have to be that hard. In fact it’s [...]

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Why No One’s Paying Attention to You (And What to Do About it)

“Mommy, mommy, I’m working my ass off and no one’s paying attention to me online. What should I do ?” “Go to your room and punch yourself in the face” Just kidding. No mom would say that. But getting ze online attention is hard-ass work, no kidding, but there’s no need to punch yourself. Yet. [...]

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What These Freaks Can Teach You About Powerful Branding

Photo: Totally Memphis I have recently discovered a small PASSIONATE team of people that created one of the most unusual brands I have seen in a while. They’re called Freaker USA Inc, and they create funky, over-the-top color-overkill bottle coolers that coat your bottles and drinks. I’m sooo amazed by what they do…I HAD to [...]

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Market Research VS Passion: Which Side on the Battle Are You On ?

The online world is divided. There are two kinds of armies battling the consumer war. One faction believes that the right way to create a product is to do extensive market research and do focus groups, the other faction believes you simply create the product YOU love and hope others will love it too. Let’s [...]

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