What No One Told YOU About Creating Grrreat Work

When I see the work I did only a year ago, I feel the urge to punch myself in the face. Not only punch my face, but also rip it off my head and piss on it. Yep, I think it’s that bad. But that’s ok, because I’m making progress. I have made TREMENDOUS improvementsClick to read

Do You Really Need to Brand Yourself to Sell Your Stuff ?

Damn. My “JK Rowling’s Terrible Branding Mistake (and What You Can Learn From it)” caused quite the wild fire. It gathered over 50 comments and sparked a fired-up discussion. The main idea of the post is that JK Rowling did a mistake by going totally against what she stood before and wrote a new bookClick to read

Why You Need a Killer SMP if You Want to Hit Your (Customer) Target

You have heard of the term USP – unique selling proposition. It’s what makes you and your brand unique – the reason why people should choose you over someone else. Claro. But what the heck is the SMP ? Well, it can stand  for a sub-machine pistol, a deadly weapon that hits people automatic-style. Rattatatatatatatatatatatatatatatatatatattttttatat.Click to read