If you’re anything like me, you probably postpone your “releases” all the time:
You have a product & service you want to launch, and you say to yourself – one more day, week or month, and THEN
it will be FINISHED – ZE GRANDIOSE MASTER PIECE ZHAT WILL BLOW PEOPLE AWAYYY.
But right now – you can’t ship it, because it’s not perfect yet.
Yeah, right. You’re so full of shit.
Obviously, the best time to launch your work was yesterday, and everything later is a cheap-ass excuse.
Fact is – procrastination is holding you hostage, hindering you to ship the work the world needs to see NOW.
But don’t hang yourself yet – I have a line, a mantra, for you, and it can rid you of that devastating mindset. It certainly helped me.
The single line that can help you squeeze procrastination’s nuts
Here’s something interesting:
Do you know how long Google Gmail was in Beta ?
(in case you don’t know – beta means a product is still unfinished and needs more testing)
Over 5 fucking years !
Pardon my German, but that is quite the revelation for any creative out there – yesss, I mean YOU.
5 years in testing phase, but they still shipped it out into the world, gathering millions and millions and millions of users. And improving it along the way !
If a giant corp. like Google can release an unfinished product in the world, so can you ! Because they have EVERYTHING to lose (millions of customers), and YOU don’t (unless your customer base consists of millions of people).
They, like many other businesses, incorporate something that I call “Forever in beta“, meaning, you’re always tweaking and making your product(s) better, while shipping it at the SAME time. It’s a beautiful concept, because it rids you of the sickness of being a perfectionist (and it’s really a sickness).
Because Forever in beta means you’re never FINISHED, EVER, so you might as well SHIP your product NOW, since you’re going to tweak it anyways. Just like the unfinished sketch above, everything you do is (art)work-in-progress, and the faster you ship it, the faster you get feedback + the faster you can tweak it.
So whenever the nasty procrastinitis is holding your brain hostage (which is probably most of the time), and you want to give yourself one more (day/week/month), SAY THIS OUT LINE OUT LOUD:
“Better forever in Beta”
And you will start shipping as if Seth Godin himself was kicking your ass !
Don’t postpone this – share the shit out of this post now !
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