My peers told me all along.
I wouldn’t listen. I would say “Yeah yeah, I know” but I didn’t listen.
I knew better. Or so I thought.
I deserve to be PUNCHED triple-hadoken-style for not doing what I should have done
a looooonog-ass while ago.
I wasted the better half of two years, blogging my face off.
Not getting the financial results I was aiming for.
Just because I didn’t do the most obvious thing that would elevate
my online biz to the next level :
Creating my FIRST paid product.
Before you stop reading and think “What a simplistic and stupid statement”, let me explain the psychology and incredible after-affects that come with it.
Now, why the hell is creating a first, flagship product soo important ?
Remember that branding, especially online, is ALL about perception. Unless you’re super-famous, people probably DON’T know your past, where (or if) you went to college, or what your track record looks like.
All they see is your website, and the products and services you offer. So if they only find your about/contact page and an archive, they think you’re just blogging for fun.
It looks amateurish. It will NOT result in making moolah. It’s just shitty, ma-an.
People online judge your PROfessioal factor by what you OFFER product-and service-wise.
That’s why you, yes YOU, the product-less-poor-person who wants to build
their own, INDEPENDENT, online biz, should think about your flagship product as soon as possible.
Right now, even while you’re reading this post, think about how and what kind of product you can ship. Don’t be sooo fucking stupid like me who shipped the first product almost two years (!) later after the start of this site. When you’re at least 6 months in building your site, you should have a basic plan of what you can sell first.
- Maybe a kick-ass PDF eguide
- Or an ecourse that you ship vial email
- Or a (small) membership site
It doesn’t matter what you choose – as long as you make it HIGH quality – and turn it into
your flagship product for now. The thing should include the essence of what you teach, like an informative summary of your BEST content, packaged in an easy-and-fun-to-consumable way.
Because IF you have your online flagship product, people will assume the following:
- you are an expert in the field you made your product about (that’s why the topic of your eproduct is IMPORTANT )
- that you run a real online biz
- you know enough about your market / topic which you can share in different mediums (speaking gigs, consulting, book writing etc.)
Honestly, the PURE financial gain doesn’t even have to come from selling the product itself – the expertise aura and opportunities you get from it can be much more valuable !
Extra bonus: Give it a cool, branded name. My guide’s called the Outstander, and people use it frequently and treat it almost like a personal belief instead of a generic name for some guide.
Since my site, posts and beliefs all revolve about standing out (online), going for “The Outstander” name was THE WAY to beautifully promote my brand in premium product style.
Don’t commit the horrendous stupid mistake that I fell for.
If you want to make moolah with your online presence, build and SHIP a
kick-ass major eproduct ASAP.
EVEN if that first product bombs like a Kamikaze bomber, you
you can now proudly call yourself a published “author” and are considered a biz person.
You will get talked about in your market, and if your product is any good, you’ll get
approached by people who want to work with you. It happened to me and catapulted my career.
Create your fucking flagship product NOWWWWW.
And share the shit out of this post if it brought you value.
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