People always whine about competition:
“Booo, so many are offering what I’m offering. It’s so crowded (in my market).
Mommmeee, plz help me !”
I say : Leave your mom alone. Competition is GOOOD. In fact, it’s
the best thing that can happen to your biz.
Competition – your bestest advisor
Think about it.
When there’s no competition, you have no clue what to do. There’s nothing to compare yourself with -
is your biz idea any good ? Is there a demand for it ?
YOU HAVE NO FUCKING CLUE !
But when it’s crowded, when there are HUNGRY competitors in the web biz arena,
you have a guiding point, a signal in the sky that shines your path:
You know there’s demand, and by researching your competitors,
you’ll find out what YOU have to
do to make yourself stand out from all the rest.
Listen, the reason why I started drawing cartoons was because everyone else in the (overcrowded like hell) marketing niche was either writing or podcasting, but no one was using cartooning or visual storytelling. And since I was a cartoonist back in school, I thought:
“BAM, I’m going to nail that niche”.
And here I am.
Here’s my unofficial prayer:
Thank you competition for helping me find my USP. Thank you for showing me there’s lots of demand in the market. And thank you competition for putting all the moolah in my pockets !
I hope you keep getting stronger and stronger so that I can refine my brand even more.
Recap for your brain :
A) Competition means there’s lots of demand. Yummy.
B) Competition helps you clarify your USP – the one thing you CAN DO that NO ONE ELSE is doing your niche.
If you don’t know how to differentiate yourself from your competitors,
go check out who the big players are in your market, and then ask yourself:
What can I bring to the table that NO ONE else is offering the market ?
THEN FUCKING DO THAT.
And share ze message with your people.
PS: I’m finally finishing my visual cartoon-enhanced branding guide for online-preneurs like you. Stay tuned for more info the upcoming week.
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