Whatever you think it is, you may be surprised by the answer. It’s a special kind of product – the one that everyone can create and that won’tt cost you or your audience ANY moolah. Yet it has the power to influence people in ways you couldn’t even imagine.
Here’s where I’m coming from:
I have looked at my recent work (content and cartoons), and I can’t help but following the urge to punch myself in the face. The stuff I do is partly slick and polished, and some of it is even well-written (at least for a non-native English writer). But it lacks something that costs me both traffic and engagement, something that humans crave more than iPads and jellybeans.
Something that I consider the most important product in the world:
wait for it
wait for it
A Mercedes-Benz sells like overpriced hot shit because it makes you feel in a way that a Toyota won’t.
An Apple product gives you a stylish well-being that you rarely get from other electronic products.
Those are works targeted at your brain, stimulating parts of you that even your Kama Sutra schooled partner will never trigger. Ooooh yeah.
This can be a negative or a positive feeling – it doesn’t matter. We humans CRAVE the whole spectrum of emotions – it’s more addicting than Crack/Cocaine sprinkled with Angel Dust made in the Lord’s personal lab.
And you know what ? The emotional effect is PURPOSELY created into the” product”:
The images, the story, the design – they are all created in a way the marketers want YOU to feel. That’s why I believe that the product IS the emotion.
And it’s time to put more more E-fucking-MOTION into our work again. And that means:
more personal story, more RAW-ness and more natural weirdness. Genuine useful freakishness with endless fire inside.
Whatever your target market is. Whatever your product will be . If it doesn’t evoke an emotion – if it doesn’t make the owner feel something special, it’s not going to sell well.
If you forget that, then you can forget about your biz, too.
Let me ask you this: how in the hell will you include some SWEET-ass emotion in your next writing/product/service ?
I wanna know and learn from you.
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