Well, if you didn’t guess all of the brands and their slogans, read through the post and I will unveil them to you.
But this isn’t just for entertainment purposes – the cartoon is about learning how to make yourself MORE MEMORABLE, so people keep remembering your BRAND and its products/services.
Let’s keep on:
What you can learn from these big-ass brands
Despite me creatively “slaughtering” the brands visuals and text, you probably guessed most of them. That’s the power of iconic branding – it’s sooo strong you can EVEN recognize it when it’s messed up.
You are still WELL aware of them.
But why is that so important ?
Well, it’s all about staying in the mind of your audience.
In today’s world, people seem to have the attention spans of cocaine-addicted goldfishes with ADD. There’s information overload, and you get lost in that jumble if you don’t stand out.
And like I always say – the worst thing that can happen to you online is not DEATH, but getting IGNORED and FORGOTTEN.
Goodbye business. You’re out. Sayoonara.
If you want to stay relevant, you have to burn your own spot into the membrane of your audience and clients.
Here’s how:
How to become memorable yourself
So what are doing these big-ass brands that YOU can use yourself ? You have to both dominate on the visual and the textual level:
Visually:
- Use LESS colors on your website & products/services. Most of the major brands stick to 1-2 color combos, 3 the most. Why ? Because less is EASIER to recall. When you use too many colors, it gets easily mixed up in your memory and you forget it. Compare Coca Cola’s iconic red and white to Pepsi’s…what were their colors again ? Haha, Unless you sell rainbows, you should stick to that simple color formula.
- Use a unique image that’s only related to your brand. This can be a mascot, a photograph with a certain person/posture/landscape or a logo. Something purely VISUAL & remarkable that you can use on different products and services.
If it’s different enough, people will remember your entire brand essence every time they see that specific image. Stay in their membrane.
Text-wise:
- Create your own language. No, not as hardcore as Star Trek’s Klingon or Lord of the Ring’s Elvish. But words, combinations and phrases that your audience and clients will link to YOU and YOU only.
In my case that would be words like “With endless fire inside”, “Booya” “white magic” “sweet-a-licious” etc. Seth Godin does it all the time: idea virus, linchpin (not a new word, but new context), remarkablize, edge-crafting etc.
Joel Runyon from the Impossible blog always strikes hard with “do the impossible” and “boom”. If you’re crazy about it, and you should be, you can even create a little dictionary with a simple text file (like I do) and write ’em down: A – awesomize B – Boldalicous C- Coolify etc. You get the idea ,)
- Create a kick-ass theme slogan. It doesn’t have to be the same slogan again and again (although that would be powerful). But it must be a line that always relates to your mission and overall theme. Chris Guillebeau unofficially owns the “live an unconventional life“, Corbett Barr rules “write epic shit” and Emilie Wapnick does “Lifestyle Design for Multipotentialites“
In my case, that’s “creating (art)work that inspires you to make epic shit” or “telling visual stories to market epic shit” or “using visual storytelling to sell kick-ass products” — you get the idea. The overall core is always a combo between “visual storytelling (art) and cool shit/products (marketing)” – so mixing art with marketing. Find your own slogans and make ’em memorable.
Ah yeah. If you couldn’t guess all the brands & slogans in the drawings above, here they are:
1) Apple iPod. Slogan: ” A 1000 songs in your pockets.”
2) Nike. Slogan: “just do it.”
3) McDonald’s: “I’m lovin’ it.”
4) Calvin Klein: no slogan in this case.
5) Coca Cola: “It’s the real thing.”
6) FedEx: ““When it Absolutely, Positively has to be there overnight”
Make yourself more memorable.
And spread this idea with the folks who could use this refresher.
Looky but no touchy…haha. Seriously, how can you create these hilarious cartoons? Isn’t your body shaking from all the laughing?
Maria – not really – I barely tend to laugh at my stuff ;)
I just want to find the perfect mix between style, edutainment and information. Still working
on achieving that !
Hahahah loved this post!
thanx Andi ;)
Cool cartoons.
I wanted to add that if these famous brands stuck to 1-3 colors, it’s because it’s often the cheapest and easiest color system to print (i.e. their logo is easier and cheaper to spread, which makes people remember these brands more).
That’s a valid point, Romain. The big brands have insane money, though I don’t think that spending a bit more money on the logo may not be a problem. It’s just easier to remember few, but distinctive color combos that BOOOOM really get into your head.
Hey Mars, all these brands are very visual. Small businesses usually don’t have that unless they’re in the entertainment industry or something. I tend to hook on to visual websites and blogs myself. From the time I saw your one, I was hooked into the visual element. Same with Chris Guillebeau, and weirdly enough with the minimalistic social triggers. But it all works.
Yesss – they all master the visual part. That’s what I believe too – writing is NOT enough. You have to blow people away visually as well.
Most of the major brands stick to 1-2 color combos, 3 the most. Why ? Because less is easier to recall.
I like the branding color. Even though some of them are repeated, they are still attractive and makes sense. I think I really liked about the pictures is that they have good graphical representation.