Want to Stand Out in an Overcrowded Market ? Focus on these 3 Basics


A lot of people online jump into hyped markets and think they can create a successful blog/site because the niche is popular.


There’s NOTHING wrong with invading a popular & crowded market. But if you do, you want to take care of your basics first:

Do you know your content strategy ?

You have to know how you can create spread-worthy content. Simply writing goood stuff isn’t enough in most niches nowadays – you have to add something special that makes it stand out. That could mean including kick-ass and thought-provoking podcasts, using beautiful imagery or drawing your own cartoons to make your content break through the clutter.

Do you know your target audience ?

Most people seem to follow this approach: “I’m aiming for everyone with a pulse”.


You want to find a specific group  that you can build your products for. And I don’t mean you have to know your demographics. No, I mean your psychographics – people who share a specific worldview that YOU can cater to !

If you stand for sustainable clothing, you can attract Twilight obsessed 14 year old teenagers as well as  biznass women in their late twenties IF they share that same worldview. Because for every major belief, there’s a group behind that is just waiting for someone addressing their needs.

Clarify your belief + create products that support that belief = blow away your target audience.

Do you have  a compelling USP?

An important YOU Shouldn’t PEE on. (I know this was juvenile. But that trait is part of my USP). The USP includes your purpose and the style that makes you different from everyone else in your market. You need a kick-ass USP if you want to survive in today’s world.

A good “trick” on creating your unique selling proposition is to check out what the most successful competitors are doing in your market, asking yourself what you luv to do, and then finding a way to fill that lack in the niche with your penchant.

what’s missing in the market + what’s your passionate penchant = USP.



Popular markets mean there’s mucho demand. But don’t jump blindly into the hype and become another me-too brand that’s getting less attention than a Microsoft store. Ask yourself – what can I uniquely bring to the table that no one’s doing in my niche ?

And then hustle your soul off concentrating on that.

Back to basics, baby.

Spread this cartoon-enhanced idea if you agree with it.


  • http://twitter.com/DynamicLife Joe Hughes

    Awesome designs.  All comes down to being a pro.  Build a business, not a blog.  Boom

    • http://www.marsdorian.com/ Mars Dorian

      Thanx man. ANd yeah – I couldn’t have said it better – your minimalist line hits it straight to the point.

  • http://www.MyBeautifulAdventures.com/ Andi Perullo

    Haha I loved this and I couldn’t agree more!

    • http://www.marsdorian.com/ Mars Dorian

      nice Andi. It’s goood to see you again.

  • Simba Russeau

    Another great piece Mars! I just got also a newsletter about patches and it lighted some shit up. Actually it all comes down to being true to yourself. Being authentic. We all have something special to offer the world or else we wouldn’t be here at this time. Our journey is unique. Unfortunately, society pressures us to believe what is fashionable, acceptable or the right path. What I loved about Bruce Lee as a philosopher is that he said fuck you to his naysayers and created his own life. Now his techniques are well known and his ideology has spread all over the world. Be an artist of life. Whether it’s your business, blog or anything else. You’re the artist, director and author.

    • http://www.marsdorian.com/ Mars Dorian

      I luv what Bruce Lee said – my favorite quote must be: Be like water my friend.
      This guy had not only grrreat martial art skills, but he owned some kick-ass philosophy sayings as well. And I’m super-stoked that you like the newsletter, man.

  • http://www.espressoenglish.net/ Shayna

    Love the graphics! Here’s a question – how do you stand out in an overcrowded niche where there’s a lot of free stuff already available – and some of it pretty decent quality, too? I’m trying to get inside my potential customer’s head and answer the question, “Why should I buy anything from you when I can get free stuff on the interwebz?” Maybe my paid content needs to be just that much more mind-blowingly awesome or that much more different from anything they’ve seen before…

    • http://www.marsdorian.com/ Mars Dorian

      I think you have to create something that emotionally bonds people closer to you (or your brand).
      I buy lots of stuff that I could really get for free, just because I like the person behind the doing. 

      That’s why you have to go beyond the “solve problems” issue – you want to create a remarkable experience !

  • http://twitter.com/AldenTans Alden Tan


    It actually took me 7 months to find my real direction for my own blog. I hope to refine my USP/writing even more soon. 

  • AKA Byronious

    USP … haha!

  • Sharon thomas

    To survive in the competitive marketing world one needs to stand out. Out of the three basic things that you have mentioned, targeting the right type of audience is necessary. 

  • Mauro D’Andrea

    Mars, you can’t make this cartoon…it’s too funny! :)

    I will die if I will see it again!

    I completely agree with you: without these 3 elements it’s like to have lunch between 2 armies during the battle.

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