A lot of people online jump into hyped markets and think they can create a successful blog/site because the niche is popular.
There’s NOTHING wrong with invading a popular & crowded market. But if you do, you want to take care of your basics first:
Do you know your content strategy ?
You have to know how you can create spread-worthy content. Simply writing goood stuff isn’t enough in most niches nowadays – you have to add something special that makes it stand out. That could mean including kick-ass and thought-provoking podcasts, using beautiful imagery or drawing your own cartoons to make your content break through the clutter.
Do you know your target audience ?
Most people seem to follow this approach: “I’m aiming for everyone with a pulse”.
You want to find a specific group that you can build your products for. And I don’t mean you have to know your demographics. No, I mean your psychographics – people who share a specific worldview that YOU can cater to !
If you stand for sustainable clothing, you can attract Twilight obsessed 14 year old teenagers as well as biznass women in their late twenties IF they share that same worldview. Because for every major belief, there’s a group behind that is just waiting for someone addressing their needs.
Clarify your belief + create products that support that belief = blow away your target audience.
Do you have a compelling USP?
An important YOU Shouldn’t PEE on. (I know this was juvenile. But that trait is part of my USP). The USP includes your purpose and the style that makes you different from everyone else in your market. You need a kick-ass USP if you want to survive in today’s world.
A good “trick” on creating your unique selling proposition is to check out what the most successful competitors are doing in your market, asking yourself what you luv to do, and then finding a way to fill that lack in the niche with your penchant.
what’s missing in the market + what’s your passionate penchant = USP.
Popular markets mean there’s mucho demand. But don’t jump blindly into the hype and become another me-too brand that’s getting less attention than a Microsoft store. Ask yourself – what can I uniquely bring to the table that no one’s doing in my niche ?
And then hustle your soul off concentrating on that.
Back to basics, baby.
Spread this cartoon-enhanced idea if you agree with it.
Join a community of Outstanders
In addition to my best content, you can also get my free comic branding guide and weekly, inspirational cartoons straight into your inbox: