Here’s the problem:
A lot of (online) solopreneurs read Seth GODin like he got the cure inside. They get infected with remarkablitis and think they’re now Purple Cows. They produce a lot of work and products that are merely good, while believing they’re creating OUTSTANDING work. They’re not. And this is the danger of delusion. Once you think you’re doing kick-ass work, you become complacent, and that prevents you from REALLY creating kick-ass stuff.
What those people create is just “good” work, and in rare, and I mean very rare instances, it’s “very good” work. But like GODin says – very good is the opposite of remarkable. Very good is boring.
I did the same. I got Seth Godin crazy, tweaked and changed some things and thought “shit, I’m a purple cow now, bitches”. But I was just full of myself.
If my work were as remarkable as I think it was, I would:
- get INSANE traffic
- drown in fan email
- have people buy my stuff like like it’s Cyber Monday before Christmas Eve before the world ends
But none of this is happening, because I’m not as remarkable as I think I am. And you aren’t probably either.
If we’re honest with ourselves, and we have to be, because this is our future, it looks more like this:
We’re like dust particles with faces. We talk and point at us. We work our asses off until our eyeballs bleed, but we still don’t get the attention (we think) we deserve. We think we’re shiny stardust when we’re just regular dust that nobody likes that much.
It’s bitter medicine that we have to swallow with lungs wide open.
We have to tell ourselves how much we actually SUCK. And that makes all the difference.
Once I left lazy land and stopped believing I was doing remarkable, or even epic shit, I started getting better results. I realized that I wasn’t even CLOSE to being remarkable, and got into my working gear.
Now before I create ANYTHING, I tell myself: “I’m not as good as I think I am. I actually SUCK.
Now how can I REALLY make this amazing. Not just tweaking it. Not just changing a few things. NOOO. How can I really create work that’s wayyy more awesome than my previous one ?”
This mindset of admitting how much I really suck + being deliberate about creating better and better work helped me regain my focus. It makes me work harder and more diligently.
Look at this drawing. The left side shows how I drew a woman years ago. Stick figures with partial, facial expressions. Yeah, I sucked that bad, but I DID own a remarkable mindset. I DID wanted to created art that blows people away. But as we know – dreams and reality are often miles apart. Now look at the woman on the right. My drawing style has improved like cra-zey, but it’s still not as remarkable as I’d like to be. But judging from where I came from, I know with the deepest essence of my heart that I will get there. And so will you.
What to do now
If you don’t get mass attention and DON’T drown in fan mail from your audience and clients, you’re not remarkable. You’re merely good. Meh.
Tell yourself how much you actually suck but don’t stay in that sorry-state. Let that bitter truth ignite your hunger. Produce like crazy, no matter how crappy, and tell yourself that each thing you ship will get you closer to becoming remarkable.
1) Tell yourself: “I Suck now but I’ll Succeed Soon”
2) Create a lot of work and show it publicly.
3) Between every work you deliver, ask yourself how you can make it more awesome than the last one.
Be that critical with yourself. Let that bitter truth fuel your creative ventures and you won’t fall into the trap of fake-believing of being remarkable. Because you’ll be too busy actually producing remarkable shit.
Share this message with the people you care for