When I look at my Twitter stream, I see a lot of pissed off people. They are pissed off, because they have to endure sameness that’s permeating our beloved blogosphere:
“Oh, not another ebook that teaches you how to sell ebooks”
“Damn, not another product that teaches you how to make money online”
“Hey, check me out, I’m a social media consultant”
Blah, blah. blahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh.
Guess what ? If you are one of them – a copycat that’s only following the “tried & true” principle, you are a goner.
You are stuck in a limited mindset, a mindset that keeps you away from innovation, which is today’s only cure in an ocean of insane competition.
So how can you avoid the dangerous trap of copying what everyone else is doing ?
Keep on reading.
Over at my new digital baby “I luv Empire”, I’m in the process of launching a new service. I call it “Epicx” – personally drawn, digital images that OOZE with inspiration and epicness.
They consist of a motivational motto that the client (maybe you?) can choose, plus a kick-ass drawn avatar that represents that belief. It’s cool for wallpapers, backgrounds and covers.
It’s something that I have never done before, and I’m curious to see how it works. It’s certainly a different way of displaying your services, but I’m bored AS HELL to repeat the old shit, and I own the curiosity of a cat.
What will happen ? Will it work ? Or will it bomb like an aircraft carrier during Pearl Harbor ?
How the hell should I know. I’m not Jesus. Nor do I want to be (although I DO like wearing sandals.)
But I DO know that if I don’t try ANYTHING new, I’m toasted. Because then I sink back into the me-too abyss, and that’s when I can kiss my digital career GOOD bye. Failing by doing something new isn’t something you should avoid, it’s something you should SEEK out like a hunter bringing DOWN his prey.
I remember that kick-ass line from Seth Godin:
If I fail more than you, I win.
Why ? Because every NEW thing you launch will give you INVALUABLE feedback. Maybe it rocks, maybe it flushes down the toilet. Don’t sweat my friend. Every reaction is valuable, because your experience will GROW.
You’ll never find out unless you TRY.
Here’s how it works out (for me, at least):
Try & Fail. Learn. Try & Fail. Learn. Try & Fail. Learn.
If you do that on a CONSTANT basis, you will gain KICK-ASS experience that OTHERS will never gain ‘cause they NEVER TRY.
Sooner or later, you take ALL the experiences you got from your “small” failures & they will help you create something FUCKING awesome.
Seth Godin is good example – again. IF you check his earlier stuff, you can’t help but feel sorry for him:
One of his books was called “E-Mail Addresses of the Rich & Famous” and yeah, it was EXACTLY about that: listing email addresses of the rich & famous people.
Or the foundation he wanted to support by selling light bulbs from door to door.
Or his company that sold video tapes showing an aquarium in an endless loop.
When I found out about these ideas, I immediately asked myself:
What kind of illegal substance was good old Seth smoking when he came up with those ventures ?
I still don’t know, but I DO know that these “little” failures turned Seth Godin into the legend we respect today. He was doing things that no one was doing, and that’s why Seth is Seth and everyone else is “just” a marketer.
Some people say you should copy what works then adjust it to your style.
That’s cheap ass, and it won’t make you successful in the long run. Because repeating the same stuff all over, even if it’s successful, will become “averagely good” soon, and then it won’t be remarkable anymore.
For god’s sake, if you found something that works, milk it as long as you can. Milk it like a fat cow that’s filled with juicy white magic. But don’t get stuck on it.
Make the money, write that post you know that’s going to get shared, create that thing you know could sell. Do that even 70% – 80% of the time, IF it works. But with the rest, try SOMETHING new. Even if you know if it will work out. HELL, ESPECIALLY if you DON’T know if it works out.
Because only THEN will you create something that blows are people AWAY.
Here’s a challenge.
Launch something new. And with “new”, I don’t mean launch a fucking cookie-cutter ebook (how to make money from your blog –zzzzzzz). I mean come up with something NEW – a unique service, a new product, a new design. It doesn’t have to be BIG, but it must SCARE YOU. Because if you are scared, you know your pushing your comfort zone. Surprise yourself and your audience.
What’s a new thing you can start this week ?