Honestly, I’m sick and tired of all these social media tips that infect the digital world like a viral Aids infection.
You know these suckers because they are impossible to avoid:
This is PURE junk food that satisfies you in the short run but kills you long term. It’s garbage, because it’s centered around the marketing aspect instead of the creation process.
Let me throw something at your face that I wholeheartedly believe:
If you are creating fucking boring work, NO social media trick in the world is gonna make up for it.
Clients ask me ALL the time how to get more followers and traffic, and I always tell them:
It’s the WRONG question !
The right question is: how can I create something SOOOO freaking amazingly remarkable that people simply HAVE to share it ?
If you are a cookie-cutter, boring-ASS blogger or online entrepreneur that’s puking out content that we have seen a THOUSAND times before, why the hell are you sooo DAMAGED IN THE BRAIN to believe you should get more attention ?
You DON’T deserve it, because you are doing AVERAGE stuff. But because you can not admit that, you waste your time DEVOURING social media tips to get those numbers UP.
All of this is polishing for average people doing average work.
Forget about the marketing. Worry about the creation.
One of my graphic grenades “A Short Visual Guide to Being Fucking Awesome” attracted more than 600+ Facebook shares, and got read by 5000+ people.
So, how did I market that blog post ?
Guess what. I didn’t. I only tweeted it once or twice, and then it just took off. Because it was worth talking about.
Think about it. If Seth Godin decides to go on Twitter, will he need any social media or Twitter tips to get more followers ? Of course not.
He would get AT LEAST 100,000 followers within the first 24 hours of his sign-up without him having to do A THING.
Why ? Because he’s busy creating remarkable work that gets talked about.
I know this is an unfair example, but I had to include it to get my point across:
If you are doing remarkable work, then you don’t NEED to follow any social media tips whatsoever. You can do whatever THE HELL you want to do, as long as it’s worth talking about, and you’ll get insane attention and followers you DESERVE.
Hunting for social media tactics is just keeping you away from doing the work.
Burn this word with the intensity of a thousand suns into your membrane.
As for me, I’m still far from being super-remarkable myself, but my new project I luv Empire is at least remarkable enough to attract 15,000+ visitors within the first weeks plus a dozens of passionate fan mails. I’m spending not a single second on marketing, except the occasional tweet.
Instead, I focus ALL of my precious energy on making it remarkable – refining the style, improving my storytelling skills and cranking up the infotainment factor.
I know that if I keep trying new stuff, failing a bit along the way, but always aiming for remarkability, I will eventually turn this brand into a viral empire.
The tools don’t matter. Your work does.
What to do now
Do yourself a big favor. Stop reading those useless social media tips. They make you feel good in the short run, but won’t bring you any value in the long run. Focus on creating remarkable work, DO WHATEVER IT TAKES to make it happen, and make it easy to share.
Everything else is a waste of time.
Share this idea with the people you care about. And if you want to create stuff that’s worth talking about, we should talk.