You are a blogger. You luv social media. Making money online. And blogging. And you luv blogging about using social media to make money online.
And you want to become successful ?
Boy, you are in trouble !
Becoming yet another how-to-make-money online blogger and social media consultant is like fighting giant space robots with horses and and slingshots. It’s a hopeless battle.
What made a problogger successful years ago won’t help YOU become the next big thing.
In the past, the web was less crowded, and making-money-online & blogging advice was still a novelty (imagine THAT!). The A-list bloggers you are reading now (Zenhabits, Problogger, Copyblogger) dominated that time because they were original:
Darren Rowse shared his make-money blogging tips from monetizing his photography blog. Copyblogger’s Brian Clark mixed classy internet marketing with copywriting skills. They both did quality stuff in a time that didn’t offer any real competition – the type of competition you are facing now.
Everyone tells you that if you follow their “proven” advice, you are going to become just as successful. And it’s a big lie.
How much success do you think the 11th problogger type will achieve ? Or the 22th blogger that teaches you the same online marketing and copywriting skills ? All of them are boring me-too types, and they’re polluting the blogosphere with their cookie-cutter garbage.
If all you do is copying “proven” advice and simply adding your style, YOU ARE FUCKED.
Don’t pardon my French – there’s no other way to put it. There are only so many ways you can cover up the same information with a nice looking package. The world doesn’t need another me-too blogger – the one that hopes to get lots of money by teaching what everyone else is teaching.
Listen, I am guilty too. Up until a week ago, you could have smacked my ass with a steel pipe by being like almost everyone else out there, but now you can’t.
This blog started out like all the others – copying someone else’s advice and then slamming your own style on it. But it’s not original, it’s not going to be successful and certainly doesn’t put a dent in the universe.
And that’s why I started my latest project “I luv Empire” – a project that’s original and fresh compared to all the cookie-cutter blogs out there. It’s not great yet, but it’s getting there. The whole site is drawn in a heavily Japanese influenced comic style, and the theme is a mix between inspiration and entertainment geared towards bloggers and internet geeks.
I got thousands of visitors on the first day. In fact, the launch day traffic TRIPLED the best traffic day I achieved with THIS blog. Why ? Because I luv Empire is more original – it’s worth talking about.
If you want massive online attention, you have to play your own game. There’s no how-to manual that ensures massive online success. You have to own the mindset of doing remarkable work, and then you simply have to crash and burn until you get there – trying out NEW and different stuff, doing work that NO ONE else doing the way you do it.
I remember this quote, and I wish I knew who came up with the original idea:
If you want to be successful, you have to be the best in what you do.
If you want to be remarkably, over-the-top, OMFG successful you have to be the ONLY one in what you do.
What this means for you:
1) Following someone else’s how-to manual is not going to work for you in the long run.
What made them successful THEN is not going to make you successful NOW. If you still want to become a profitable digital entrepreneur in an overcrowded industry (make money online, social media consulting), you have to find a fresh, new style that NOBODY rocks like you.
Just copying someone else’s model and putting your flavor on it is NOT enough anymore.
2) If you really want to do something unique, you have to invent it yourself.
And with inventing I don’t mean , but “new” as in combining different ideas and create something fresh with it. Hugh McLeod is drawing cartoons on biz cards. Cartoons are not a new concept, neither are biz cards. But combining those two ideas and merging them with Hugh’s style results in something fresh – the gapingvoid brand. Nobody does HOW he does it, and that’s why he’s standing out and dominating his space in the web.
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