I have just launched my new site “I luv Empire”, and the first day already beat this site in terms of per-day traffic. Awesome !
But the goal is not to attract a large amount of traffic, the real goal is to build a worldwide entertainment brand that entertains & inspires digital crusaders around the globe.
Whoosh. What a mouthful.
And although I’m going to use many “tactics” to achieve that, I want to share the 3 main principles that hopefully inspire YOU to build your own little empire
Ready to rock ? Let’s go.
1) The power of visuals.
I made it a conscious choice to go MOSTLY visual. When I check out the internet, there are 3 kinds of “articles” that have the potential of going INSANELY viral:
- The Zeitgeist post. This is an article that hits a current trend like a sharpshooter hits an apple within a 3 meter distance — baaang, critical hit ! This post is super-hard to create, because there’s a bit of luck involved. You have to find a message that connects with lots of people at a specific time, and that requires INSANE intuition and backup from Lady Luck.
- The uber-pillar post AKA the “mini” ebook. This is an article that owns at least 1000 – 2000 words and contains enough information to fill half an ebook with content. This kind of post blows out INSANE value, takes a couple minutes to read and at least half a day to write.
- The visual post. My new favorite. This kind of post is highly image-based – either a single, funny photograph, an interesting infographic or a comic (graphic grenade) in my case.
Visuals are super-powerful because our beloved ancestors, the smelly cavemen, painted pictures AGES before they started to molest their descendants (mmm…YOU) with words and grammar.
Lesson: Visuals BEAT text…anytime. Leverage that knowledge to your own advantage. Use captivating images for your own content – break up the text with enough white space and make it super easy and fun to consume your posts. Adam Baker from manvsdebt recently used an infographic (he didn’t create himself) and it went ABSOLUTELY viral on his blog.
Images = goood.
2) Aim for the special few “sneezers”.
I got this idea from the world’s greatest marketer, mister Seth Godin. The idea is to create a product (that can be anything, even YOU) and aim it at a small, geeky group instead of the broad masses (everyone). If the work you are creating is AWESOME enough, your “target” group is likely to spread it. And if they spread it often enough, it has a grrreat chance of going viral and entering the mainstream.
That’s pretty much how Apple dominated the market. Their first products like the iPod and the iPhone were aimed for the special few, and those geeks spread it like a wildfire. Sooner then later, they infiltrated the mainstream and now almost EVERYONE wants a piece of the apple.
My new site is targeting the geeky and passionate internet crowd – especially bloggers. This is a big niche group, and since I am part of it already, it makes only natural sense to dominate that market with my art.
Lesson: Look at the internet. Which group can you directly target with your “brand” ? If you choose a BIG group, how can you “target” a segment of that group ? Find it, and start “owning” it !
3) Make an inspiring statement about humanity. There’s was a talk by Steve Jobs (sorry, but there’s just soo much to learn from the Apple brand) that changed it all.
In short, it’s about how big and successful brands like Nike stand for something bigger than the business. Nike is all about inspiring sportsmanship instead of “just” being a sportswear company. Apple’s motto is “think different” and “Challenge the Status quo” – a principle they prove with every product they deliver.
that thinking inspired my heavily, and that’s why the tagline of my new blog is “be as epik as you can be” rather than “fun comics for everyone blah blah”. In fact, I don’t even mention the term “comic” even ONCE on my blog. I
I want to my future posts to be both entertaining AND inspiring. If thinks this “ Ahh, it’s good to be online & alive today. Let’s rock the online world.” I have done my job correctly.
Lesson: Don’t define yourself by what you do, but by what you stand for. Which idea can you infuse into your business ? Are you just someone who entertains or teaches people, or do you make an inspirational statement about humanity ?
Wrap up, baby
Of course there are many things to consider when building your digital worldwide brand, but I believe those 3 principles are the core of building it.
What do you think ?
And plz retweet and share this idea !