Hello fellow digital crusader !
There’s one thing that’s bothering me lately, and I see it EVERYWHERE nowadays. I see it on Facebook accounts, Twitter profiles and about pages. I see it in email signatures and tweets. It’s making me want to vomit in my mouth, and it’s keeping YOU away from success.
It’s a terrible description that more and more people give themselves.
It goes like this:
I’m a writer / entrepreneur / traveler / consultant / designer and blogger.
That’s the sound of shooting yourself in the foot.
You know what this tells me ? That YOU suck at each and everyone of them !
It’s simple. Check out the most famous persons in ANY area – Michael Jackson in music, Shepard Fairey in street art or Seth Godin in marketing. Why do they ALL have in common ? They are ALL outstanding at what they do. Michael Jackson was a pop music god, Shepard Fairey is master at his street art style, and Seth Godin…well, he’s redefining the marketing world in ways it’s almost scary.
But you know what ? Seth Godin isn’t famous for drawing cool stuff, Shepard Fairey isn’t known for his exquisite dancing skills and Michael Jackson surely didn’t write the world’s most awesome marketing books.
They choose their own thing, that ONE thing that they could DOMINATE like no one else, and then spent COUNTLESS hours on perfecting their craft.
Unless you are a Vampire, you are going to in the near future. You SIMPLY don’t have the time to do so many different “jobs” in your life time !
If you are a writer / designer, and you put in a lot of time into your writings, your designing skills will suffer. If you are more into design, and you refine your visual skills like crazy your writing will suffer. There’s NOT enough time in the world to excel at both.
And the more “career” descriptions you have, the LESS time will you be able to spend on each one, which means that you will become MEDIOCRE at best, and mediocrity is for LOSERS.
The only reason why you choose to have so many options is because you are AFRAID you are scared SHITLESS.
You are afraid of choosing that one thing because you might fail, and then there’s no plan B.
But if you have many “career” descriptions, you think you are safe. This is what your angst-ridden brain will mumble: “my writing career doesn’t work out ? Well, I’m more of a designer. The designer thing doesn’t work out ? Well, I always wanted to travel the world anyways.”
See ? All of these are imaginary excuses that help you “switch” whenever it doesn’t work out in one path. This is the straight road to hell, because you end up doing 1000 things and mastering NONE of them.
(Hint: If you choose your “thing” and you completely dedicate yourself to it, you will find a way to make it work. If it’s a MUST, you will ALWAYS find a way)
I have talked to Clay Collins recently, and he told me that he wants to become the go-to-marketing guy in the online world. He’s crazily devoting himself to mastering it, and he’s slowly but surely building his digital empire around that thing – HIS thing.
Who would care if he sucked ASSES in dancing
What to do now
If you want to leave your mark on this universe, be BRUTALLY honest with yourself. Are you doing TOO many thing without putting all of your focus on ONE and making THAT your legacy ?
Are you a “something / something / something / something” ? Then STOP it. NOW. Stop abusing your precious life time.
Check your interests and passions, and ask:
Which one of them can I COMPLETELY dominate with my devotion ? Which thing will I become known for ?
FOCUS on that and treat everything else as a hobby. This is the only way to make an impact in your world.
Plz retweet and share this idea with your friends !
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