I could write the most epic intro ever, but let’s leave the content by itself.
It doesn’t need introduction.
Here are my 21 killer ways to increase online influence:
- 1 – Be on a mission
I should add: Be on an inspiring mission.
I want to make a lot of money online isn’t inspiring – it’s fucking boring.
Find your “why” – why are you doing what you are doing ? If it’s a cause that people can relate to, you will reach an audience.
Instead of saying:
I want to make money online.
I want to help people achieve a lifestyle where they can live and work wherever and whenever they want.
It’s always about them.
- 2 - Become delusional
This word becomes so much flak it’s unbelievable. Even inspiring superstars like Will Smith use it. Being delusional means you are seeing something that doesn’t exist (yet). You are fantasizing about a future that yet has to be manifested. It means you are having big goals. Very big goals. And even if you don’t reach them, you will get very far.
How’s that saying ? Reach for the galaxy. Even if you miss, you will land in the sky.
- 3 – Build your 150
Create a Facebook or Twitter list and call it your 150. That’s the number of people you can effectively connect with. If it goes beyond that, things will get messy :)
Promise yourself to only include people in that list that are worthy of your time:
Crusaders who can / could help you or improve the (digital) world in way or another. Ambitious people that DO epic shit.
to master this principle.
- 4 - Create YOUR story
Also called unique selling proposition (USP), but story sounds a trillion times better. A story includes your mission (see point #1). Nothing you do may be 100 % groundbreaking, but you can add new flavor to something by telling an unique story.
I’m a Digital Crusader on a mission to change the online world through personal branding and creative marketing.
What’s your story ?
- 5 – Help people in need
Yeah, I do consulting, but I also help people on Twitter and Facebook. Someone got a question, you are there.
Share your knowledge. Help your peeps. Digital Karma will give it back to you.
- 6 – Repeat your tweets
Easily done, powerful results. Retweet your older, kick-ass articles. I do this about every 7-9 hours and sometimes experience massive results. New people will find your gem. Valuable content that was once forgotten will rise up again. One of my older posts…:
…has found a new readership just be mentioning it again.
Repeat your tweets !
7 – Become a storyteller
A good story touches people. Why not include one in your about page ?
Or if you want to share a success story, why not in story-form ?
That’s some powerful copy, because people love stories.
Tell them and win the hearts of your clients and readers.
- 8 – Network beyond your network
You are a “make money online” blogger and you only interact with “make money online” bloggers ?
Incest pure !
Get some fresh air into the degenerated networking pool. Connect with people who are in the self-help or cooking niche. People that have NOTHING to do with your area. Believe me, you will reach a wider audience and witness remarkable interactions.
- 9 – Just start a conversation
No need to build a battle plan for everything. See someone you like ? Want to participate in conversation ? Build a relationship with this dude ?
JUST DO IT.
(I’m not a Nike affiliate)
- 10 – Create a Facebook fan page
If you do something that is valuable, you deserve your own fan club. Why not give it yourself ? Go to your Facebook account and create your own fan page. It takes less than 15 seconds. Use a nice picture of your business or blog and invite your facebookies or tweeps. This can be a great way to build your community and drive additional traffic to your website. I’m not the best at this, check out how mavericks like Pat Flynn do it.
And BTW – have you checked out this place yet ?
- 11 – Get face-to-face
If there’s a chance to meet your allies / networkers in the REAL world, do it. If you can’t manage that, use the Skype video call or something similar. A 5 min video call ignites more connection than a thousand faceless messages.
- 12 – Unleash your inner geek
Remember the kids that beat you up for being a nerd in school ? Now you can be the person who’s delivering the punches – inspirational, passion-infused punches of course ! Deep within you, there’s a freak on leash and he wants get out. Let him !
- If you love pink and uber-girly kitch, show it.
- If you like beer, and you think you can include in your sales copy, do it.
- If you cuss more like a sailor, then admit it.
Your so-called quirks and obsessions will attract your true fans. And separate them from the bystanders.
Which inner freak can you unleash today ?
- 13 – Become a smartaholic
This is the opposite of a workaholic. Unless you are craving a heart attack before your time, you should embrace the smartaholic lifestyle. The motto:
Instead of working more and neglecting your family and friends, ask yourself how to work less and get more done. Plan a lot of social activities and witness how much time you really have for your work !
Fewer minutes will make your focus super-sharp – only things that NEED to get done WILL get done !
If you want to get a lot done in 2 hours a day, I recommend downloading Everett Bogue’s free ebook:
(right click on the link and save it – that easy !)
I promise you – asking yourself this question will not only skyrocket your efficiency online but will also put a big, fat smile on your people’s faces.
Now that’s what I call an epic WIN-WIN.
14 – Interconnect your network
Sounds like robotic corporate jargon, but it’s magical. It means that you connect people in your network with each other. Let’s say Jason needs a kick-ass tagline for his website, and he asks you to help him. Now you don’t know shit about creating taglines, but you know Jean, a witty girl who’s a tagline goddess. Come on, you know what to do here.
It’s powerful. Don’t just connect with people, but also connect your people with each other. Amazing stuff can happen. I know from experience.
- 15 – Join or create your syndicate
Mastermind group, alliance, the network – doesn’t matter how you call it. Join or create a group of like-minded crusaders and help each other out:
- cross-promote your stuff
- share valuable info and knowledge
- help each other making money by becoming affiliates
Fact is, a close group can leverage your influence like crazy. I have experienced rapid growth and influence by entering one. Read this article if you want to know more:
- 16 – Always lead by example
Don’t tell people things you are not doing yourself. I read this all the time, and it makes me want to puke in my face. Stuff Like:
How to change the world in 6 steps
Fine, but are you following them ? If not, stop being a fucking hypocrite and get real. Test everything yourself and THEN talk about your results and recommendations. Our world needs people who lead, not people who talk about leading.
- 17 – Be a consistent maverick
Consistency shows you are passionate and committed. You care about your work, and so will others :
Be consistent with your brand message.
Have a rough posting schedule.
Give people what they expect from you.
Be there on time – with your projects and announcements. People will wait for you.
- 18 Share the light AND the darkness
When your not nervous hitting the publish button you are not pushing hard enough. There’s too much mediocrity out there, because creators are leaving one foot on the brakes. If you want to reach your highest potential, you have to be raw. That includes:
- You never censor yourself. Say fuck and not F&%K. Damn, you are not cartoon on the Disney channel.
- You share your failures and successes. One dimension is boring, two dimensions are real and…exciting. Let the reader see both – your epic wins and your abysmal screw-ups.
Sharing success is easy, admitting your defeat is what takes courage.
Read Adam Bakers How to Suck at Launching a Product to experience a prime example !
Your community will appreciate your frankness. And will connect on a deeper level with you.
- 19 – Promote others more than yourself
I know you love talking about yourself. I do, too. But try talking more about others – it’s fun and very effective too ! My ratio is 7 to 1:
For every message I spread about me I promote 7 other people.
Believe me, spreading the message about others will ultimately result in spreading the message about you.
Now you can be an egoistical bastard and still help people at the same time.
I know you like this one.
- 20 – Use the magic formula
I should have said “timeless” formula:
Honestly, you should burn this sentence into your brain. Yep, it’s that vital. No matter the art of your content, following this sentence will ensure you achieve the highest impact possible !
And now “last but not least”, the most important action to increase your influence online:
- 21 Read and subscribe to my blog
A no-brainer, but people do overlook the obvious.
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