A Weird Marketing Method that works

by MarsDorian · View Comments

good marketing people

Awesome pic by tanakawho

There you are.

A hungry digital crusader with endless fire inside – enough energy to melt the North Pole, but no clue how to effectively expand your online presence !

I used to endure the same struggle, but in my conquest for mass influence, I have discovered a great method that let’s me spread faster than the flu.

This works so brilliantly that in fact bloggers told me that I’m EVERYWHERE nowadays, when in fact I’m just commenting on 6 – 10 blogs a day.

How can you be everywhere ? You can’t, at least not in the beginner state.

Remember, perception is everything.

I-THINk

The goal is not to BE everywhere, but to APPEAR to be everywhere.

And the way to achieve that is by focusing your precious energy on a strategy that works. This is how I do it:

japanese-boys

PHASE 1: Pick your targets

Browsing randomly can be a fun ride, but if you want to spread your online presence – you have to be more strategic. Instead of wandering aimlessly around the net, think about which spaces you want to invade.

Pick your favorite 5 – 10 (semi) influential mavericks according to your taste and niche. Make sure that you like their stuff, and that it has some connection to your own. You can only network awesomely with someone who’s riding a similar wave of taste. If you have found them – proceed to phase 2.

PHASE 2: Be active and dominate their trails

You have found the right people, now what ?

You become more active then Radioactive-Man and follow their trails.

  • Be a regular on their blog, and comment and retweet their work.
  • Go to their contact page and write a personal compliment, be specific:

Hey Mars, I luv your blog – especially the latest post where you talk about that weird marketing technique ! Your style is awe-some.

  • Monitor their tweets and find the places they usually hang around. If they use Disqus, it’s even better. Click on their avatar and dive into their profile – you will see the blogs they frequently visit on the left sidebar:

disqus

You visit these blogs and leave a comment, on a consistent basis. Same thing here – make sure you actually like these blogs and add valuable messages.

Rinse and repeat. Become an active member on their blog and the blogs they visit.

PHASE 3: Be a consistent child of a gun

You know this isn’t a one time thing – being persistent (but not obsessive) should be your daily morning mantra. In the first days or weeks, you might not see a difference – but after 2 – 3 weeks you’ll have invaded your target’s consciousness.  The person will have no choice but to notice you, and he or she will think: Damn, this blogger is everywhere nowadays –who is he ? What is he doing ?

Booom.

Mind infiltration successful !

Now is the moment where the true magic happens – you can engage in twitter conversations, propose a guest post or do whatever you want to do.

It’s a human principle that the more you show up, the more people get used to you. Even if you own the most outrageous blog, and craft the ultimate killer-content – when you start out you are just a stranger, just like everyone else.

You have to gain respect and trust first.

japaneseicon Instead of visiting random blogs, be more strategic – the fun way.

By picking your influential targets and dominating their trails, you will spread your influence faster then an Ipad launch.

To them, it will look like you are EVERYwhere, when in fact you have just invaded their part of the web space. Don’t spread wildly, concentrate your precious energy on the important ones.

Happy invading.

What do you think ?

And please RETWEET and share this method !

  • Rob
    Disqus hunting..nice, gotta add that to my arsenal! Breaking down where your potential readers hang out is vital, you'd added some awesome value here. I like to use backlinks often from Yahoo and StumbleUpon as well but this is a solid method. Awesome!
  • Haha, it's quite useful if you want to "hunt" for someone specific. If you ever want to get on someone's radar - you now know what to do ;)
  • susantblake
    Thanks Mars! It's all about relationships, and this is how to build them.
  • So weird, I was just writing on this exact same topic & then this popped up on my Twitter feed. When I post mine, I'll make sure to link to this.
  • Heya Kirsty,

    awesome. I'm curious to see how your version looks like.
  • Not only is this GREAT advice, but you just gave me a lesson in how to write a kick-ass blog post. Thank you!
  • ian241
    Hey Mars, I luv your blog – especially the latest post where you talk about that weird marketing technique ! Your style is awe-some.

    Lol - just joshing. I am new to all of this bloggin malarky and will be following your advice. I think you will see more of me here for sure :)
  • Hey Ian,

    Haha, the fun has only begun. Glad that you found my place. I'm going to present a lot of new stuff here, I promise you it will be amazing and creative.
    Enjoy the ride, and if you have any questions, shoot me ;)
  • I was waiting for you to shoot me :)
  • I have to disappoint you, Nathan

    I was reading your blog several months before I came up with this ;)
  • Stalker on aisle 1. LOL. But this is SO important. We make a list of the top 10 people on twitter, groups on linked in and same for facebook. We have a laser focus on how to share information and contribute, The key is patience. Which most people don't have. But be relevant and extraordinary in your focus and you'll get velocity! REV it up! :)
  • full motion creativity attack - aim smart. Nothing else to say ;)
  • Hey Mars,
    Kick ass post bro. I really like the point "Be active and dominate their trails".
    Nice Post.
    Btw. your writing style is really awesome "kick ass" ;)
  • thanx Dev,

    the writing is coming from core - it's my essence !
  • I don't want to give anything away - but this is what I'm doing! I'm working to be a little more subtle about it, only because my blog just began and I don't have much there yet anyway to 'impress'. Plus I'm still finding my personal 'focus'.

    Folks - Do what Mars is saying, it DOES work. You know how FEW people actually do conscious interaction with others? And thought-out, mindful and polite communication? VERY few - which is why this works. This strategy could be a New York Times Best Selling Book, and it would still hardly be used.
  • Hey Shawn,

    Don't worry, even if you tell that "secret" to millions of people, you wouldn't give anything away. Today's communication is sooo short-lived, people barely remember what happened yesterday ;)
  • Leah Steinbrink
    Great post, Mars. What you've described here is very simply how to shape others' perception of you through collaborative, non-disruptive ubiquitousness. This is what social media and the new marketing space is all about. Besides, isn't this what publicists are paid lots of $$ to do? Love it! :-)

    Thanks-
    Leah
  • Heya Leah,

    welcome to the show,
    non-disruptive ubiquitousness - what a Latin flavored word blast.
    It's really a cool method that's highly effective, and fun too !
    As long as it doesn't end in obsessive stalker-ism, that is ;)
  • Leah Steinbrink
    Well, I think walking the fine line of stalking is at least half the fun.
  • right - walking on the edges - I do this all the time, IT IS FUN ;)
  • Great stuff Mars, not only the content but your style. I'm really enjoying it.
  • Thanx Francisco, but wait till you see the next weeks !
  • I'll be checking you out dude, just signed up via RSS.

    Have a kick ass week!
  • Hi Mars,
    Great tactical ideas for growing my connections in the blogosphere. Much appreciated heads up.

    Adrian
  • no worries, they keep coming !!
  • I think you’re right, and I think this technique does work for getting you noticed, but it also sounds like a How To Guide for Cyberstalking. Not that there’s anything wrong with a bit of cyberstlalking!

    Can you imagine applying these tehniques to the ‘real’ phyical world though? At best you’d get a name for yourself, a name that featured the word ‘Desperate’ more than likely. The worst case scenario would get you a restraining order. Does something change when we cross the virtual line? Is it more acceptable to be more eager for attention online, or is it just that being ‘cool’ is no longer cool?
  • Hey Tammy,

    I appreciate your opinion, but it's not about stalking people - it's about finding those who you want to connect with and visit the places where they hang around. Of course you can do that in an obsessive way - stalker style - but that's your choice. Everything done in extremes is unhealthy.
  • very well written Mars
    Good job :)
  • lol, now you let the cat out of the bag, Mars.. a superhero does not reveal his secrets.
    Kidding, thanks for sharing. Now I am joining disqus.
  • matthewneedham
    Excellent post Mars. Great ideas here. I liked the suggestion about Disquss. Normally I hate it, but then now I have reason to love it!
  • Hey,

    That's like the only really good reason why I still like Disqus - that and the spamming protection ;)
  • alexwhalley
    Aewsome post Mars! I like the way you have put this process into words and bite size pieces of chunky goodness. I have tended to stick to the same processes and blogs and only after reading this post do I have the sudden hindsight to say 'the ROI on this is not good enough, time to expand'
    Thanks Mars
  • No worries Alex,

    It does help tremendously if you could mix the blogs you like with the blogs you want to spread on - there's always a mix with fun and strategy possible. The internet is wayyyyyyy too big - you need some laser focus to target your important one and blast them (the cool and genuine) way with your appearance ;)
  • Great post! I like to think that I've doing exactly what you're describing. I think there is a little bit of obsessiveness involved though lol. I try to be as consistent and engaging as my schedule allows because you are right. It's all about building that trust and positioning yourself as the resource that you really are.
  • There's definitely a bit of obsessiveness involved.
    Nunzio, this method works especially ass-kicking in the beginning - when still no one knows what the heck you are all about ;)
  • Haa ha..lol..now I know why I see you everywhere! ;) Great post Mars, excellent tactical information for blog growth.
  • Hey Cori,

    True - I want to be like a Superhero - appear to be everywhere. Still lots of work to do ;)
  • Rob
    Funny this because I have people say that to me, how do you get all over the place like that? me :like what? ;P

    Perception IS everything and a great point I agree, even blogged about it myself before.
  • Hey Rob,

    thanks - and yeah, you can be truly powerful if you leverage that ;)
  • Good stuff Mars. I try and comment on several blogs on a daily basis. It's helped me a lot in building new connections. Great idea btw on looking at their Disqus profile if they use it and seeing what blogs they frequently visit. Never even thought about that!
  • Hey Mike,

    yeah, it's all about tactics - I use the Disqus principle very often nowadays, because I want to spread that perception of being everywhere ;)
    I think it's soooo vital to really focus your energies on the most important parts.
  • Tim
    As soon as I read stuff like this, I think about the application of it. The most logical place to start applying advice like this would be in the right here and now, but obviously you would know what I'm doing; you came up with the advice.

    Parts of me are a bit scaredy when it comes using techniques from other people. My soul thinks, "You can use these, they'll make you superior, but just don't let anybody else know. That would put a damper to your winning edge. And don't let anybody else find out where you got the technique from either. They won't like you as much if they do."

    What's your take on the transparency of techniques?
  • Hey Tim,

    my view is pretty simple - take what you need and combine them with your own methods - nothing is really new - the Greeks have already invented everything ;)

    Life's too short for worrying about the little things.
  • Really Mars
    Life is really short for worrying about the little things and there is not much new in the blog as u said.But overall, nice it is...
  • This is a solid strategy Mars. I liken it to using a mini-gun instead of a hand gun. Concentrate your point of attack instead of spreading it out. Focus your power.

    With experience I've naturally become more focused on a few key players in the game. As an aside Mars I've just added you to one of my twitter lists; guess that makes you a player :)
  • Hey Ryan,

    You know that mini-guns are inaccurate as hell, right ? How about using a satellite laser cannon - sharp laser that burns the right spots.

  • Mars,
    Good information. I admit, I'm still hitting more than 6-10 blogs a day. As time goes on, I find ones I'm more comfortable with and over time, as traffic builds, etc, I hope to settle in the favorite ones as you've done. I'm sure you get the best bang for your buck with that method also. but, just starting out, I'm trying to make as many trails leading to me as possible.

    Good blogging,
    Brandon
  • Hey Brandon, I get what you mean - I have done the same thing in the beginning. But as time went own, I figured that just leaving comments here and there won't do the magic - you need a strategy with hardcore focus.
  • talktherapybiz
    Hi Mars--this was really helpful. It's a great reminder to have a tighter plan, focus. I am such a wanderer on the web, and it sucks up so much time.

    Thanks,
    Linda
  • Hey Linda,

    Being a wanderer once in a while can be cool - but if you really want to crush it - yeah, you should "stalk" your idols and dominate their trails ;)
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