The 4 Magic Traits that Summon your Online Influence

awesome image credit: Luna Park

Hello my fellow Creative Crusaders !

Building an awesome brand is not only fun, it’s also an entire art form in itself. Thank heaven that we luv making art, right ?

I have checked many personal brands around the net – Creative Crusaders like you and me that conquer the their parts of the web. They couldn’t be anymore different, but on the deepest level – the place where we are all one – there are some striking similarities.

This is what I found

1. The will to power – Your eyes tell the future

You need insane amounts of energy AKA passion, to fuel your personal crusade.

I have once met a guy who was on his personal mission, and boy, was he determined. He illuminated the room – his eyes were so focused I was waiting for the laser beams.

You might say: Heck, I know energy is vital. But summoning it is harder than you think. I can speak from experience: There are days, where I feel like a Superhero – ready to take the world by storm. And the next morning, the fire is gone.  What happened ?

Nature, my friend. NATURE. Like it or not, you have a biological rhythm. Your juices circulate, sometimes in mysterious ways. You must stir them every day, you must GAIN and KEEP momentum.

You do that by working everyday single day on your digital empire.

16 hours, 6 hours, 20 mins – it’s your choice. It only matters that you do it 7 times week to keep the flow.

If you don’t have the energy, at least be nice !

2. Fusion with your brand – it’s a marriage that holds a lifetime

Some people honestly distance themselves from their brand !

And even worse; they treat it like a work. Yikes ! Don’t let this ever happen to you.

YOU MUST LUV YOUR BRAND MORE THAN ANYTHING ELSE !

Luv your name/your logo/your page design/your mission. If there’s one thing – only ONE THING that you don’t like about your online presence, CHANGE it, immediately. Otherwise, you will slowly drown in the waters of hell:

Self-sabotage will slowly spread within you – 3 steps forward, 2 steps back.

Inner conflict is the worst, kill it at first sight: Be in unconditional love with your brand.

3. Provide an insane quality standard – unleash the magic !

Some trolls only chase the Benjamins; they provide mediocre quality and demand premium prices.

If you read this blog, I know you don’t belong to them.

So If you charge premium prices, create premium products in the first place.

Don’t settle for less – have a sick quality standard, and never deviate from it. Be your own worst critic.

If you screw up, be honest about it: Tell your customers, and promise to never let it happen again.

It’s not a privilege, it’s your responsibility.

4. Stability and Consistency – your guardian angels.

I know – the times are changing. Your logo may change, your strategies may change – but your CORE must always stay consistent.

What the heck is your core ? It’s your mission, it’s what you stand for.

What’s your mission ?

Every digital step you take must be flavored with your essence – be easy recognizable:

And plz, never betray yourself:

If you lead a minimalistic lifestyle, and build your brand around that, it’s not cool to post your latest 100,000 $ paycheck.

You know it will break you.

Reputation is very easy to lose, especially in the online world. Do a thousand incredible things, and then screw up once. It could be your game over.

Collateral damage is (almost) impossible to cover up in today’s age. Don’t get into that situation by being consistent right from the start.

If your brand dies, it’s because of your stupidity.

Everyone is different – it’s what makes the world shiny and interesting. But some core values are universal – the apply to everything and everyone. I live by these values everyday, and they are helping me spread my brand in awesome and inspiring ways.

What did I leave out ? What would you add ?

And please RETWEET and share the message !

Tagged as: Branding, creative crusader, marketing, online business, online success, personal branding, presence