Why YOU really Need a Logo !

Hello my Revoluzzer !

This post is a request from Damien who’s rocking http://www.bitesizeidea.com/

He wants to know a kick-ass way to make a logo, and I bet you all want to, right ?

I luv, luv and double-luv my own logo. It’s simple, it’s black and red and if it’s the last thing I would see on earth, I would die a happy man ! I have designed it myself, and even though it looks super-simple, it took me almost 6 hours to create it (whoooosh!). But then again, only results matter, right ?

There are still people in the world that think a logo is useless, and I can only “prey” for them ;)

Slick logos not only blow you visually away, no, they also come with great, and I mean, grrreat benefits ! Some major ones are:

• easiest way to promote your brand. You know, even if you’re a top player (and I know you are), always quoting your about page and your works is tiresome. Make it easy for your clients and fans and give them your logo – let the spread feast begin !
• Clarifies your one-of-a-kindness. Having your own logo is the easiest visual difference from your competitors. It dramatically boosts your uniqueness and makes you stand out from the crowd !
• It looks frickin’ awesome. Yeah, this one doesn’t sound like a scientific fact, but it is.There’s simply no keyword on the planet that could contain the sheer awesomeness of a logo. It’s the essence of your brilliant brand compressed into the form of a symbol. Heck, even comic book heroes have ‘em, – Superman, Batman, Hello ?

I know those facts convince you, and that’s why I’ll share some simple and powerful ways to create a smashing dashing logo. Burn your brand into human consciousness !

• Make it dirt simple. Even if I shrink your logo down to 25 px avatar size, it must still look awesome. The simpler, the better.
• Think about what it should represent. What’s your brand are about ? Technology – then make it look techy. Humor ? Give it a funny touch. Optimistic ? Give it light and bright colors. You get the idea.
• Use your initials, a symbol, or your avatar. Whatever fits you brand.
• Use only 2 colors, 3 MAX ! My logo is just black and red. KISS it !                                              (Keep It Simple and Stupid!)
• Use specific colors. Not all colors were created equal. Some combos are more powerful than others. Complementary colors are cool: Green + Red, Violet + Yellow, Orange + BlueContrast is always strong: Black + Yellow, Black + White, Black + Red, Black + Orange
• If you don’t have any Photoshop skills whatsoever, go check out www.99designs.comThey serve your needs.

Still clueless ? I hope not. Open your brain and inhale the following WORLD FAMOUS logos. Get inspired.

Tell me what you like about YOUR logo, and if you don’t have one, tell me when You’ll get one !