You read it throughout the web – gazillions of new blogs and websites are entering the digital realm – more and more people hunger for their piece of the web.
The online world is filled with masses of personal brands, and it’s getting more crowded by the second.
What does this mean for you ? Should you give in ? Blow your blog into the abyss of oblivion ?
No, no, and double-d no.
It simply means you have to buckle up !
Unleash your inner beast
It’s tempting to look at the top players and try to copy their style, but that’s shame raised to the second power, and it will break your neck in the long term.
You want to burn your original brand into global consciousness, and the only way to do that is by being outrageously unique !
I can tell you, even if there a trillion new blogs on the horizon, they are no competition to me, no danger and no crossfire – because I’m sharpening those personal edges, and that catapults me to a place that’s only branded by me. And the good thing is – you can do the same with your brand !!
How ? How about:
- Find your tags and own them. Idea Virus ? Seth Godin ! Pillar article ? Yaro Starak ! Crush it ? Gary V. ! Luv Branding ? You know who ;)So many people worry about the keywords, only mavericks come up with their own.What are yours ?
- Your brand in motion.Too many people hide, what are they afraid of ? Unless someone shot you straight in the face, there’s no reason to not show your face ! A picture says a thousand words, but a video shows you a billion ! You don’t have to v-blog on a regular basis, heck, even one single video can give your place in the web a total personal dimension !
- Stretch those tendencies. Do you have awesome quirks that define you ?Maybe you’re obsessed with a specific color, or you keep thinking about food or you invent words that only your peers know ? You may think about getting rid of them, I say celebrate them – and even better – boost those those foibles and start implementing them.What I do: I love extreme words (space cannon, vaporize, delusional) and I also love over-sized stylishly photoshopped pics and the colors black and red.That’s why I blend those quirks with my bland – and it’s working like white magic !
- If it scares you, it can be awesome !If you don’t feel a little anxious when you present your stuff, you’re doing something wrong ! If you’re a little uncertain about something, maybe a post, because you think it’s a bit too personal or provocative, there’s only one thing you can do: Hit that publish button !Please don’t tame that original beast inside of you ! So many people do that, and it breaks my heart ! Whatever idea you come up with, if it scares you, it deserves to be published !
- Be formless like water. Well, sort of ! Make sure your digital brain stays on top of the web wave: Learn every single day for the rest of your frickin’ life ! Sorry, but the internet is permanently acting like a capricious teenager: Today it’s this, tomorrow it’s way different. Don’t let it smoke you – read brain food like mashable.com !
- Enjoy your original style. Honestly, not only does it suck to copy from others, no, it’s also no fun in the sun ! Seriously, if you find your edges, and you use them, you’ll feel like riding the top clouds of the Blogosphere, and you’ll be craving for more personal edginess !
Content isn’t the king anymore, the OVERALL PACKAGE is. That character behind the brand – the person that’s ridiculously unique.
Inhale those two words and hum them like a mantra:
Be original.
What’s your take on this ?
And please RETWEET and Share !
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