Our beautiful planet hosts some powerful fusions:
Time Magazine + Warner Brothers = Time Warner
Richard Branson + Desmond Tutu = the Elders
Ooze + turtles = Teenage Mutant Ninja Turtles
But they’re nothing compared to the ultimate merger:
Your person + your brand = your life
That’s right.
Forget about separating your brand from your personality. That wasn’t cool in the last life circle and it won’t be in the next one.
The holy force of the net has changed things forever. It’s now easier than ever to become a one (wo)man company.
It’s a major revolution, and it means you have to shift your consciousness. You don’t have a company, YOU ARE THE COMPANY !
It’s human branding that will shape the future of the web.
Everything that counts for your “company” should also count for you. Think about your core values and add them to your brand image.
Go completely wild with your desires and reinvent yourself, and the way you want to be perceived in the digital reality.
Let’s give you three rock-solid reasons why brand fusion is soo vital
- You will have clarity. No more mish-mashing your values with those of your brand. It’s all one now.Success in both of our realities, whether it’s the digital or tangible one, is partly achieved by how clearly you can walk your path.
- You will make people trust you. No more faceless corporation style. If I know (and like you), then I can trust your brand as well. It’s way easier to trust a human than to trust an anonymous company. That’s why major corporations use known faces to promote their stuff, pure face-to-face emotional connections.
- You kill your competition. Actually you don’t. When you’re one with your brand, you won’t even have any competition. Think Gary Vaynerchuk. This guy doesn’t even know how to spell competition.
Isn’t that just wonder-ful ? It’s free, easy and comes with beautiful side effects.
It’s win-win-win situation. You’re happy. Your audience is happy. And I’m happy.
Imagine a world full of small business owner who breath their brand:
- the cookie baker who actually devours cookies for dinner and breakfast
- the internet marketer who owns every product he promotes
- The blogger who not only writes loony and inspiring blogposts but who is also a bit cukoo and inspiring in the “real” world
Now compare these mavericks to your average business owner – the one who treats his brand like a job and not like his extended arm.
Question. Whom would you prefer to buy from ?
I think we both agree on this one.
- petty: You and your brand separated. The brand is your job, not your alter ego.
- good: Some of your brand values flow into your personal life.
- epic: There’s no separation. Every breath you make is a breath your brand makes.
Everything you do in your personal life should be an extension of your brand, and vice versa.
Your brand will be your shadow, the voice in your head, the reflection you see in the frozen river.
Buckle up and tell me your take on this.
A marriage that lasts a lifetime,
MD + Mars Dorian
